UX Case Study: City Mobility

Photo credit: @cchau

How might we organize a variety of people navigating the streets to provide a more efficient and cleaner city?


  1. What transport do they use around the city?
  2. What they think about the way they commute?
  3. How do they feel while commuting?
  • 6 out of 8 use the public transport to commute daily, because they think it’s the most efficient way.
  • 3 out of 8 own a car, but they rarely use it to go to the city center. They think that finding a parking slot in the city center is annoying.
  • They give a score 7/10 to the average grade to the whole commuting in a public transportation. They could say that they are quite privileged.
  • Public transport is accessible to all
  • There is a wide choice of transport
  • Public transport is affordable
  • Public transport is fast


A customer journey map is a visualization of the process that a person goes through in order to accomplish a goal.


The user flow.
The idea’s illustration.
What Justine needs while commuting.

Lesson learned



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