UX Case Study: City Mobility

Photo credit: @cchau

How might we organize a variety of people navigating the streets to provide a more efficient and cleaner city?

Emphatize

  1. What transport do they use around the city?
  2. What they think about the way they commute?
  3. How do they feel while commuting?
  • 6 out of 8 use the public transport to commute daily, because they think it’s the most efficient way.
  • 3 out of 8 own a car, but they rarely use it to go to the city center. They think that finding a parking slot in the city center is annoying.
  • They give a score 7/10 to the average grade to the whole commuting in a public transportation. They could say that they are quite privileged.
  • Public transport is accessible to all
  • There is a wide choice of transport
  • Public transport is affordable
  • Public transport is fast

Define

A customer journey map is a visualization of the process that a person goes through in order to accomplish a goal.

Ideate

The user flow.
The idea’s illustration.
What Justine needs while commuting.

Lesson learned

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store